Designer with +20 years experience based in Stockholm, Sweden

H2: From New York to the world

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Anamika Khana X H&M

An eye-catching designer collaboration is with the celebrated Indian fashion designer Anamika Khanna — a driving influence in modernising Indian fashion and translating the country’s rich craft traditions to the wider world.

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3D printing Footwear.

With the help of Midjourney I created this slim and futuristic sneaker wich I then printed with TPU Foamy. Do you want to bring your footwear ideas to life?

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Together, ROKH X HM present a collection seamlessly blending heritage with a forward-thinking mindset.

Rok Hwang's style is immediately intriguing. It's smart, deliberate, elegant, timeless and iconoclastic - all at once

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Björn Borg.

Tennis inspired shoe with the heritage of the Björn Borg brand.

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Ai for Footwear.

Using AI for footwear design can revolutionize the creative process and streamline various aspects of design, from concept generation to production.

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Heron Preston’s First H&M Collection Features (Almost) Nothing Orange

An exclusive look at the New York designer’s debut line for the mall retailer, which harkens back to his signature utilitarian streetwear.

the idea is to present “a uniform cut for the attitude and street style of New York.” Most of the pieces are unisex and comfort-focused, boosting their versatility

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“ALL THAT SHIMMERS”

Rabanne X H&M

In the latest instalment of its designer collaboration series, H&M has linked up with the house of Rabanne for a high-energy collection of show-stoppers. Fusing the house’s signature glamour and intricate craftsmanship, the collection boasts the retrofuturistic aesthetics cemented by Rabanne’s founder, Paco Rabanne.

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AWCO

blends Nordic design principles with cutting-edge technology to create minimalist, superior quality sportswear.

Designed for enthusiasts who are serious about their workouts and value style as much as performance.

Simply less but better.

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GOLDEN WEEK

Designed for Asia market for the holiday Golden Week. Lots of colors and fun elements. The collection contained both basics, denim and ready to wear.

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DIWALI

Designed for Divided and the holiday Diwali

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DENIM

This is special denim collections made for the Asian market under the name of Divided and &Denim.

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DIVIDED FOOTWEAR

H&M DIVIDED FOOTWEAR. Working with collections and Co-labs

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